This book is the final product of the research project ``Populist political communication: political messages, media coverage and audience feedback''. It focuses on three categories of participants in populist political communication, that is political actors, media, and citizens. In particular, this study offers an insight into reasons behind the choice by Polish politicians and journalists to use populist messages, as well as factors fostering populist sentiments among Polish citizens. Its multi-dimensional approach utilizes communication, media and political science theories to make sense of production, dissemination, reception, and impact of populist political messages.
This publication combines several aspects of research on populism. On the one hand, it is a continuation of theoretical and interpretative discussions present in both Polish and foreign literature. The correlation between Polish and foreign research is important, as it allows for comparison of the results obtained in different research contexts, as well as for further theoretical discussions on the methods of researching and describing the discussed phenomena. On the other hand, it attempts to capture a specificity of the Polish populist political communication in recent years (2015-2017).
is a professor and Chair of the Department of Research on Mediatization at the Institute of Journalism, Media and Social Communication at the Faculty of Management and Social Communication of the Jagiellonian University in Krakow, Poland. Her main academic interests are focused on political communications, mediatization, civic society and political discourse.
Artur Lipinski is a professor at the Department of Political Science and Journalism, Adam Mickiewicz University, Poznan, Poland. His main research interests are focused on right wing politics in Poland, discourse analysis and populist political communication.
Dorota Piontek is a professor at the Faculty of Political Science and Journalism at the Adam Mickiewicz University in Poznan, Poland. Her main area of research is political communication. She is also interested in the mediatization of politics in popular culture.
Agnieszka Stepinska is a professor at the Faculty of Political Science and Journalism at the Adam Mickiewicz University in Poznan, Poland. Her main area of research is political communication, including election campaigns. She has also conducted studies on journalism and media content.